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2001.11.01
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18:20:17
Milan.At a department store's "Marlboro |
Milan. This kind of merchandising, which is apparently known as "brand stretching," is a nifty way for tobacco companies to get around restrictions on cigarette advertising. Tobacco companies agreed to stop selling branded clothing in the U.S. in 1998, but they get away with a lot more overseas. People actually buy the clothes, perhaps taken in by the vague assurances of quality on the nonsense-English labels. (Brown colored thread? You don't say!) For more info see: --USA Today, Sept. 2000: Cigarette logos abound despite ad bans The Marlboro Classics line is made in Italy by Marzotto SpA, who want you to know that Marlboro Classics "stands for defense of a pristine natural environment."
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